Slow Adventure Tourism Marketing Campaign

To develop and deliver of a PR and advertising campaign for the Slow Adventure Tourism offering in the Derry & Strabane Area.
The purpose of the campaign is to promote the Slow Tourism offering of the region for tourists to both a consumer and trade audience in local, national and international markets targeting specific markets including NI, ROI & GB.
Slow Adventure is a form of tourism which eschews the quick-fix adrenaline-pumping hits of convenient adventure experiences, in favour of slow, immersive journeys; living in and travelling through wild places and natural spaces – experiencing and connecting to nature.
To deliver:
A Communication Plan & PR Campaign including:
Advertising including: