Outdoor Recreation NI / What We Do / Recent Projects / Marketing Strategy Planning and Delivery / OutMore NI

OutMore NI

Client: Northern Ireland Environment Agency & SportNI (Strategic Partners)

The Challenge

To develop and launch new website dedicated to providing people all over Northern Ireland with detailed information and interactive mapping on the country’s outdoor trails, community walking paths and outdoor venues – see OutMoreNI.com

The Role

We undertook:

  • The design and development of a ‘one stop shop’ for information on outdoor recreation in Northern Ireland for users of all abilities and backgrounds including complete beginners through to serious enthusiasts. Its goal is to help people discover what trails and outdoor facilities are on their doorstep or waiting for them in another part of Northern Ireland – including walking, cycling, canoeing and mountain biking trails as well as forests, parks, beaches and nature reserves.
  • The population of the website with almost 500 walking trails, 200 cycling, canoeing and mountain bike trails and over 200 outdoor places which have all been individually mapped to show the important information needed when planning an outdoor adventure. This includes trail distances, information on parking facilities, admission charges, guidelines on bringing dogs and much more.

Project Partners

  • Ordnance Survey of Northern Ireland (OSNI)

Project Funders

  • Northern Ireland Environment Agency
  • Sport Northern Ireland