Client: Armagh City, Banbridge & Craigavon Borough Council
The Challenge
To prepare a visitor focused masterplan including economic appraisal to inform the Council’s decision making regarding the phased future holistic development of Gosford Forest Park for both tourists and the local community.
The Role
Our role included:
Visitor Profiling
Identifying the best prospect customer segments including needs and motivations through consultation, cognisance of tourism strategies and best practice benchmarking
Brand Development
Developing an innovative and engaging brand concept for Gosford Forest Park
Producing brand guidelines to include a suite of signage including specifications and installation guide, mapping including OSNI guidelines and Visitor Safety in the Countryside Principles
Producing a Visitor Information Plan
Design
Consulting with a range of relevant organisations and individuals including – (but not limited to) FSNI, NIEA, forest users and private sector operators
Developing a Spatial Masterplan for the Visitor Hub and wider Forest
Designing for a multi-use trail system within the Forest
Developing the concept for an iconic themed play trail
The final Masterplan sets out the recommended future layout of Gosford Forest Park. It is designed to allow for all elements to be developed at once or individually depending on available funding. Priorities for phased development were outlined.
Key components of the project have since received funding and are currently being developed.