Gosford Forest Park – Visitor Information Plan and Brand Development
Client: Armagh City, Banbridge and Craigavon Borough Council
The Challenge
To produce a visitor information plan and new brand for Gosford Forest Park
The Role
To:
Develop an innovative and engaging brand concept for Gosford Forest Park through:
Desk research re wider Council tourism / visitor strategy
Benchmarking against branding utilised within similar outdoor resources within Ireland and Great Britain
One to one consultation with key stakeholders i.e. Council, Forest Service NI and NIEA to develop the brand proposition
Engagement with potential project funders (e.g. Tourism NI, Sport NI, Heritage Lottery Fund) to ensure brand concept complies with their broad brand guidelines
Produce brand guidelines to include:
Suite of signage including: Entrance, Welcome, Car Parking, Orientation, Trail Head, Interpretation, Visitor Safety, Waymarking
Tone of Voice
Mapping including OSNI guidelines
Incorporation of Visitor Safety in the Countryside Principles and Occupiers Liability Legislation
Signage Specification including housing / mounting
Recommended suppliers
Installation Guide
Produce Visitor Information Plan to ensure a positive visitor flow which welcomes visitors and encourages them to explore the forest.
Execute brand within each visitor experience component (as funding allows) – the brand is currently being executed with Gosford Forest Trails project.