Giant’s Causeway Coast Sportive
The Challenge
To deliver an iconic non-competitive road cycling event on an annual basis with the main aim of increasing cycle tourism and economic benefit to the Causeway Coast and Glens area.
The Role
To promote and organise all aspects of the event including:
- Management of Giant’s Causeway Coast Sportive brand, event website and marketing platforms
- Execution of a marketing campaign focusing on NI, RoI and GB markets to secure 1,300+ bookings
- Securing relevant commercial event sponsors
- Organisation of all event logistics including Event HQ set up, event registration, feed stations, staffing, marshalling, and route signage
The next Giant’s Causeway Coast Sportive will take place on Saturday 22nd June 2019
Project Partners
- Decathlon – Principle Sponsors
- Causeway Cycle Club – Event Partners
Project Funders
- Tourism Northern Ireland