Slow Adventure Marketing Campaign
Marketing Strategy Planning and Delivery

To create awareness and bookings of thirteen Slow Adventure packages offered by a range of SME’s in the Derry~Londonderry and Strabane area through the delivery of a targeted marketing campaign on behalf of Derry City and Strabane District Council.
“Outdoor Recreation NI’s marketing campaign generated a huge amount of awareness of the new slow adventure packages in Northern Ireland, which has given them a fantastic building block for future promotion. The council and the SME’s behind each of the packages really valued their expertise and professionalism in managing the campaign and undoubtedly their media contacts in the adventure industry meant this brand new adventure concept was introduced to many adventure enthusiasts inside and outside Northern Ireland”
Seánna Gillespie, Rural Tourism Project Officer, Derry City and Strabane District Council