Caro-lynne Ferris

Caro-lynne Ferris

Executive Director

caro-lynne@outdoorrecreationni.com

+44 (0)28 9030 3930

Caro-lynne has over 20 years’ experience in the field of outdoor recreation and is responsible for driving forward the organisation’s vision and strategy whilst keeping an eye on the day to day delivery of projects for our clients. She is a champion of sustainable development and management, ensuring that people can enjoy the outdoors today whilst considering the need to protect the outdoor environment for future generations.

In her spare time Caro-lynne can be found in the mountains walking, running, mountain biking and skiing. She is well known for her love of tea and buns both before, after (and sometimes in the middle) of training sessions!

 

Chris Scott

Chris Scott

Head of Operations

chris@outdoorrecreationni.com

+44 (0)7894354544
+44 (0)28 9030 6940

Chris works alongside ORNI’s Executive Director to set the strategic direction of the organisation with particular focus on raising the profile of ORNI, promoting the benefits of outdoor recreation to key influencers and planning innovative future funding strategies to allow ORNI realise its vision, mission and key priorities.

With over a fifteen years working in the outdoor recreation sector, Chris is able to apply his significant experience and varied knowledge of marketing, brand management, visitor interpretation and product development to ensure our clients maximise their investments and achieve their objectives.

When not boring everyone about his little kids’ latest antics, Chris enjoys sailing and cycling, if only to offset his love of eating out and Marlborough Cabernet Sauvignon.

Aideen Martin

Aideen Martin

Head of Marketing and Participation

aideen@outdoorrecreationni.com

+44 (0)28 9030 3931

Aideen gained significant experience working for major blue chip companies in England before returning to Northern Ireland to combine her marketing knowledge with a passion for the outdoors.

Aideen currently leads on strategic marketing projects and helps our clients apply a consumer focus to their projects, as well as leading our ‘Walking for All’ participation project.

Aideen’s key projects have included the creation and management of WalkNI.com, the inception of the Giant’s Causeway Coast Cycling Sportive and the brand development and positioning of Montalto Estate. In addition to this Aideen has worked on several projects to identify and develop visitor experiences on long distance walking trails in the Mournes, Strangford Lough, Kerry, Dingle Peninsula and the International Appalachian Trail.

Outside work, Aideen dabbles in trail running and 10ks.  She spends her weekends dragging her two young kids up hills and biking but all that fresh air means peace to enjoy a well-earned break on a Saturday night!

Beverley Magowan

Beverley Magowan

Marketing Manager

beverley@outdoorrecreationni.com

+44 (0)28 9030 3938

Beverley has nearly a decade of marketing and event management experience making her ideally placed to deliver for our clients in both areas.

Beverley’s practical experience in advertising, digital marketing and PR has been demonstrated through the execution of several successful multi-channel marketing campaigns for major events.

At the weekends you’ll almost certainly find Beverley on her bike, either with her local club cycling (slowly) up the hills throughout County Down countryside, exploring other parts of the country or participating in a cycling event.

Philip Weston

Philip Weston

Project Officer

philip@outdoorrecreationni.com

+44 (0)28 9030 3937

Philip has recently returned to ORNI, following a number of years honing his project management and delivery experience as a Senior Environmental Consultant.

Philip is currently performing a key role in the development of priority community trail projects within Newry, Mourne and Down District Council which will provide doorstep walking opportunities for local communities.

A young family ensures that Philip’s weekends are never dull – whether it is a trip to the local play park or travelling cross country to explore the hills, parks and countryside around Northern Ireland. When time allows, he can be found out trail running, mountain biking or hill walking.

 

Rachel Hart

Rachel Hart

Project Officer

r.hart@outdoorrecreationni.com

+44 (0)7500994109
+44 (0)28 9030 6949

Rachel brings significant project management experience to the ORNI team, gained through event / programme management and marketing / communications roles within international consultancies, the National Trust and SMEs.

Rachel is currently delivering a broad range of projects including community trails, environmental best practice training and a range of marketing initiatives.

Rachel has swapped London life for seaside living in a remote coastal cottage in County Down. She has yet to perfect the local accent. She enjoys walking in the Mournes, canoeing on Strangford Lough and coastal rowing. Her healthy aspirations are let down by a love of cheese and red wine.

Claire McLernon

Claire McLernon

Project Officer

c.mclernon@outdoorrecreationni.com

+44 (0)28 9030 3930

A recent recruit to the ORNI team, Claire joins us after almost six years with Sustrans from her role as Routes and Networks Development Manager.  Claire is a Civil Engineer with a PhD in Environmental Engineering which will add to the expertise within the ORNI team.

Claire’s role in Sustrans included the management of the National Cycle Network in Northern Ireland, preparation of Greenway / Blueway Feasibility Studies, preparation of connectivity studies, delivering active travel programmes, and contributing to the strategic direction of the organisation.

In her spare time, Claire enjoys swimming, running, cycling in all its forms, and loves nothing more than a good long walk with her dogs on a deserted Donegal beach. She’s also paints when time allows, taking much of her inspiration from nature and her experiences in the great outdoors.

Sarah Steer

Sarah Steer

Project Officer

s.steer@outdoorrecreationni.com

+44 (0)28 9030 3930

A recent recruit to the ORNI team, Sarah joins us from Tandem where she has spent 8 years as a Senior Interpretation Planner and Head of Content. In the early part of her career Sarah also held a range of temporary contracts as a Guide/Information Officer with NPWS (Clara Bog) and OPW (Glendalough & Pearse Museum).

Sarah will bring strong project delivery skills and the ability to apply a visitor focus – recent projects at Tandem have included Glenveagh National Park (in same team as ORNI), Strokestown Park, Florence Court Kitchen Garden and Derrymore Demesne.

In her spare time Sarah is a regular runner and swimmer. She likes travelling to explore mountainous areas, especially when there is a nice meal to be had at the end of the journey. 2020 has brought an opportunity to hone her interest in horticulture.

Elizabeth Rogers

Elizabeth Rogers

Executive Project Officer

e.rogers@outdoorrecreationni.com

+44 (0)7856578491
+44 (0)28 9030 6945

Elizabeth is our lead in developing training and best practice initiatives for the sector. Elizabeth performs a key Secretariat role for the Outdoor Recreation Network and Visitor Safety Group (both UK and Ireland wide). In addition, Elizabeth plans and executes all of ORNI’s best practice training initiatives.

Elizabeth brought an extensive research background to the team and therefore delivers several key projects to identify and measure the benefits of outdoor recreation.

Outside work, Elizabeth enjoys hitting the gym, gardening, helping on the family farm, trekking the Mourne Mountains, and often surprisingly to some, unwinding to classical music.

 

Sylvia Watson

Sylvia Watson

Office Manager

sylvia@outdoorrecreationni.com

+44 (0)28 9030 3930

Sylvia is responsible for keeping Outdoor Recreation NI’s office running as smoothly as possible, covering everything from admin, HR, finance and IT to making sure there is enough coffee!

When not buried under piles of invoices, Sylvia enjoys walking, sampling all sorts of different foods on her travels and a nice glass of prosecco!

Sarah Noble

Sarah Noble

Joint Head of Projects (Currently on Part Time Furlough Leave)

sarah@outdoorrecreationni.com

+44 (0)28 9030 3939

Sarah brings a decade’s experience working in outdoor education across the UK prior to joining the team. As Joint Head of Projects, Sarah provides leadership on a range of projects including community trails, forest masterplans, walking and mountain bike trail development.

Sarah’s valuable insight and an extensive knowledge of outdoor recreation to each project in order develop excellent visitor experiences but also the future management considerations.

Passionate about outdoor adventure, Sarah is an all-rounder in the outdoors, albeit participating at the less extreme end these days with 3 young children on tow!

Fiona Milne

Fiona Milne

Joint Head of Projects (Currently on Maternity Leave)

fiona@outdoorrecreationni.com

+44 (0)28 9030 3939

Fiona utilises her project management, consultation, report writing and GIS mapping skills to lead on a significant portfolio of feasibility studies, destination action plans, forest scoping studies and spatial masterplans for a range of clients and most recently the first Community Trail Plans in Northern Ireland.

Fiona has also become our expert in nature and adventure play, researching best practice from around the UK and executing several projects in Northern Ireland’s parks and forests.  She has also experience of full service project delivery e.g. the development of the multi use trail network at Tobar Mhuire.

As well as providing colleagues with eggs from her free range hens, Fiona also enjoys setting off in her campervan for weekends away, sailing and biking with the girls.

Diane Crookes

Diane Crookes

Project Officer (Currently on Maternity Leave)

diane@outdoorrecreationni.com

+44 (0)28 9030 3934

Diane holds an MSc in Conservation which allows her to bring an insightful knowledge of environmental conservation to our projects, ensuring our work remains sensitive to the environments and landscapes in which we operate.

Diane provides technical insight to many of our walking projects ranging from short community trails to iconic long distance trails. A key element of Diane’s current role is delivering a Community Trail Network for ‘Cuilcagh to Cleenish: A Great Place’ – a three year project funded by National Lottery Heritage Fund.

Diane enjoys getting back to nature in her spare time by travelling, camping and walking with family and friends.

Gemma Lyttle

Gemma Lyttle

Project Officer (Currently on Part Time Furlough Leave)

gemma@outdoorrecreationni.com

+44 (0)28 9030 6943

With a background in advertising and research Gemma brings with her valuable project management experience and is currently responsible for the preparation of strategic plans, green space masterplans and feasibility studies.

Gemma enjoys getting out and about with her family, packing everyone up and exploring her favourite spot – the North Coast.

Joe Murray

Joe Murray

Assistant Project Officer (Currently on Part Time Furlough Leave)

j.murray@outdoorrecreationni.com

+44 (0)28 9030 3935

Joe  joined the ORNI team from a role as Environmental Officer within Queen’s University Belfast.  The role involved the delivery of several ‘green’ schemes including the development of green spaces, co-ordination of the Environmental Leadership Programme and delivery of events such as ‘Recycling Week’ and ‘Green Week’.

Joe is currently assisting in the delivery of a wide range of projects including visitor information plans, strategic plans, community trails and trail waymarking.

In his spare time, Joe enjoys getting out for a run or into the hills. He likes to get away on a city break as often as possible or, at the very least, to the North Coast.

 

Jayne Woodrow

Jayne Woodrow

Marketing Officer (Currently on Part Time Furlough Leave)

jayne@outdoorrecreationni.com

+44 (0)28 9030 6947

Jayne plays a key role in delivering the digital marketing plans of our consumer websites and keeping us abreast of all the latest trends in social media. Her eye for design has been utilised in the delivering of marketing material across all of the team’s projects. Jayne also performs a key event management role for the Outdoor Recreation Network (UK and Ireland).

In her spare time Jayne enjoys getting out for walks in search of her next Instagram photo as well as heading to gigs and culture events in the city with friends. With a slight addiction to Pinterest she can often be found behind her sewing machine stitching together the latest idea.

Ethan Loughrey

Ethan Loughrey

Marketing Officer (Currently on Part Time Furlough Leave)

ethan@outdoorrecreationni.com

+44 (0)28 9030 6941

Ethan is responsible for the promotion of mountain biking tourism in Northern Ireland and using his digital knowledge and skills to devise and deliver captivating digital campaigns for this action packed sector. Ethan also takes a leading role in the organisation and promotion of the Giant’s Causeway Coast Sportive.

Ethan enjoys Geocaching in his spare time with his wife and dog, running, Irish dancing and reading.

Kerry Kirkpatrick

Kerry Kirkpatrick

Assistant Marketing and Events Officer (Currently on Part Time Furlough Leave)

kerry@outdoorrecreationni.com

+44 (0)28 9030 6942

Kerry has recently returned to Northern Ireland and joined the ORNI team following an events and social media role at her alma mater Leeds Beckett University.

Kerry assists the marketing team to drive the promotion of outdoor activities across Northern Ireland and deliver a wide range of outdoor recreation projects. In addition, a key role for Kerry is to organise a series of training seminars and workshops as well as supporting colleagues in the delivery of other conferences and events.

Kerry is a true North Coaster, never too far from the beach and always up for trying new outdoor activities. The rest of the time, you’ll find her playing volleyball across the country!

Claire Saunders

Claire Saunders

Participation Officer (Currently on Temporary Furlough Leave)

c.saunders@outdoorrecreationni.com

+44 (0)28 9030 6944

Claire drives the Walking in Your Community project, an initiative to encourage people throughout Northern Ireland to get walking in their local area. The project is currently being redesigned in association with the Public Health Agencies PHA ‘Walking for Health’ initiative.  Claire is working alongside the PHA and Sport NI to complete elements of the research and develop the new scheme.

In her spare time, Claire enjoys mountain biking and snowboarding, also getting out into the hills and exploring the countryside with friends and family, which is now much more of an adventure with 5 year-old twins in tow!