Client: Strategic Partners and local authorities
To provide a definitive guide to walking in Northern Ireland for both tourists and the local community.
To deliver WalkNI.com, providing excellent information on walks for both the serious rambler and for those who want to take a short stroll.
This is achieved by proactively promoting the website through:
- Social Media via Facebook, Twitter and Instagram
- PR – including a weekly ‘Footnotes’ column in the Irish News
- Content Marketing – WalkNI Blog
The delivery of WalkNI.com is funded by:
- Newry, Mourne and Down District Council
- Belfast City Council
- Fermanagh and Omagh District Council
- Mid Ulster District Council