Walk @ parkrun

The Challenge

To have a meaningful impact on health and wellbeing by developing a targeted intervention in association with parkrun UK & Ireland which engages people in the physical activity of walking & volunteering opportunities.


The Role

To:

  • Develop the ‘Walk @ parkrun’ initiative
  • Foster a strong relationship with parkrun UK & Ireland.
  • Secure support from local councils & health trusts.
  • Challenge the stigma that the pre-existing event is only suitable for runners.
  • Deliver a multi-channel marketing campaign.
  • Encourage increased participation from the following groups; areas of higher social need, women, young people aged between 14 & 25 and those with disabilities.
  • Identify parks most suited to facilitate an increased number of walkers.
  • Work with pre-existing teams of organisers and volunteers to encourage adoption of the initiative.

Project Partners

parkrun UK & Ireland


Project Funders

SportNI & National Lottery through Active Clubs