MountainBikeNI Consortium

Client: Newry, Mourne and Down District Council, Mid Ulster District Council and Belfast City Council

The Challenge

To raise the profile of Northern Ireland’s new mountain bike trail centres within the UK and Republic of Ireland markets.


The Role

To utilise our marketing expertise and knowledge of the mountain bike market to deliver the MountainBikeNI Consortium (a partnership between Newry, Mourne and Down District Council, Mid Ulster District Council and Belfast City Council ) with the collective aims to:

• Promote Northern Ireland as a World Class Mountain Bike Destination
• Oversee activation of MountainBikeNI.com brand across each trail centre to
increase ‘cross-sell’ opportunities
• Secure a major sponsor for Northern Ireland’s new National mountain bike trail
centres – currently Chain Reaction Cycles
• To combine budgets to deliver specialist targeted marketing campaigns


Project Partners

Newry, Mourne and Down District Council
Mid Ulster District Council
Belfast City Council
Chain Reaction Cycles