Gosford Forest Park Masterplan

Client: Armagh City, Banbridge & Craigavon Borough Council

The Challenge

To prepare a visitor focused masterplan including economic appraisal which informed the Council’s decision making regarding the phased future holistic development of Gosford Forest Park for both tourists and the local community.

The Role


Visitor Profiling

  • Identify best prospect customer segments including needs and motivations through consultation, cognisance of tourism strategies and best practice benchmarking


Brand Development

  • Develop an innovative and engaging brand concept for Gosford Forest Park
  • Produce brand guidelines to include a suite of signage including specifications and installation guide, mapping including OSNI guidelines and Visitor Safety in the Countryside Principles
  • Produce a Visitor Information Plan
  • Execute brand within each visitor experience component (as funding allows)



  • Consult with a range of relevant organisations and individuals including – (but not limited to) FSNI, NIEA, forest users and private sector operators
  • Complete a macro design for –
    • A multi-use trail system within the Forest
    • A family cycling trail system including blue grade skills features
  • An iconic themed play trail
  • Complete a Spatial Masterplan for the Visitor Hub and wider Forest



  • Prepare in partnership with council staff the necessary planning applications and put in place the necessary licence/ lease agreements with Forest Service to allow works to take place
  • Secure funding for all project elements by completing grant applications
  • Lead and manage the tender process to appoint the Consultant Project Management (CPM) team
  • Act as Project Manager throughout the build period for each specific element of the project
  • Prepare a Management Plan for the facility once complete

Project Partners

  • Forest Service NI (Landowner)
  • Pete Laing (Trail Design)
  • R.Robinson & Sons (CPM – Trails)
  • Euro Services Contract (Contractor – Trails)

Project Funders


  • Armagh City, Banbridge and Craigavon Borough Council
  • Department of Agriculture, Environment and Rural Affairs – Tackling Rural Poverty and Social Isolation (TRPSI)