Get Wet NI

To deliver a multi-channel marketing campaign to encourage sustained local participation and also to raise awareness of the water based recreation opportunities in Northern Ireland.
The ‘Get Wet NI’ campaign in both 2017 and 2018 required an engaging and targeted multi-channel marketing campaign to ensure its success. Promotion of the campaign focused on those that live locally to the location of events/participation programmes and included a particular emphasis on Sport NI’s target groups i.e.:
The key outputs of the project were to: