Get Wet NI

Client: Sport NI and watersport National Governing Bodies

The Challenge

To deliver a multi-channel marketing campaign to encourage sustained local participation and also to raise awareness of the water based recreation opportunities in Northern Ireland.


The Role

The ‘Get Wet NI’ campaign in both 2017 and 2018 required an engaging and targeted multi-channel marketing campaign to ensure its success. Promotion of the campaign focused on those that live locally to the location of events/participation programmes and included a particular emphasis on Sport NI’s target groups i.e.:

  • People with a disability
  • Women over 16yrs
  • Adults over 45yrs
  • Individuals with a low income

 

The key outputs of the project were to:

  • Develop an engaging brand that appeals to the target market
  • Develop a user-friendly website to act as a call to action to the campaign
  • Support the watersports National Governing Bodies to recruit events and participation programmes from their clubs
  • Deliver a multi-channel promotional campaign via e-marketing, social media, PR and direct marketing