Blackwater Canoe Trail

Client: Armagh City, Banbridge and Craigavon Borough Council

The Challenge

To modernise and update the Blackwater Canoe Trail Guide


The Role

The Blackwater Canoe Trail was launched in November 2007.  Whilst the information on CanoeNI.com has remained up to date, the waterproof canoe trail guide is nearing the end of its print run providing a timely opportunity to modernise and update the information.

Outputs

  • 5000 copies of waterproof guide
  • Update website profile on CanoeNI.com
  • Create a new suite of promotional photography
  • Manage PR in local and specialist media