A key objective of the Fáilte Ireland 10 Year Vision for Tourism is the development of a Wild Atlantic Way (WAW) Coastal Trail as a compelling visitor experiences for overseas tourists. Outdoor Recreation NI was appointed to carry out a pilot study in County Kerry to inform the creation of a framework to guide the development of the complete Wild Atlantic Way Coastal Trail.
As well as the pilot study in County Kerry, this project was widened to include an in-depth review of access and other constraints which had been identified as obstacles to the delivery of the WAW Coastal Trail. In order to carry out these works we:
- WAW Coastal Trail
- Reviewed access in Ireland and good practice in GB and put forward recommendations to enable the development of the WAW Coastal Trail.
- Reviewed iconic trails and good practice globally enabling the establishment of the critical success factors for long-distance trails internationally.
- Highlighted potential developments to achieve international stand out.
- Identified and reviewed best prospect customer segments.
- Identified the potential environmental impact of the Trail and put forward recommendations.
- County Kerry
- Identified a trail corridor for County Kerry.
- Reviewed the visitor and walker experience, recommending key interventions to meet and exceed the critical success factor
The Wild Atlantic Way Coastal Trail has the potential to be a compelling visitor experience for visitors to Ireland. However, some key strategic constraints were identified. Recommendations over three phases were put forward to overcome these obstacles and inform the creation of a framework to guide the development of the complete Wild Atlantic Way Coastal Trail.
The results have been presented to Fáilte Ireland and the project is under consideration.